Australia now Tauck’s second largest source market

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Tauck, which excels in small escorted group tours of around 36 passengers, will feature even smaller tours of just 14 to 16 guests from next year. The downsized tours will offer a unique and a more individualised experience.

Smaller land-based tours are the direction Tauck is now going and the company believes they will really resonate with guests who will be able to choose between six different, specially crafted itineraries.

Steve Spivak, Tauck’s VP Global Sales and Reservations revealed to LATTE today that the new 2024 smaller tours will include some of its classic itineraries such as Canyonlands in the National Parks of the U.S. Southwest, starting in Scottsdale, Arizona and ending in Las Vegas.

“We will also feature a week in Spain and a week in Ireland, north and south, each one will be crowd-free and guests will get more attention and service from our expert guides and tour directors in the destinations,” he said in Sydney.

Tauck has been briefing its Australian travel advisors and clients as it seeks to elevate its position in the market after seeing an incredible resurgence in bookings for its diverse product range.

“I’m proud to say that Australia is now our 2nd biggest market in the world after the U.S.,” said David Clark, Tauck’s Managing Director, Australia.

“Our values are: Do the right thing. Trust & Integrity and Pioneer Spirit. That’s the way we do business, brought down to us by Arthur Tauck who founded Tauck Tours in the USA in 1925,” said Clark.

Still a family-run business, it has since spread to every one of the seven continents and today operates about 240 different itineraries and its motto is “We don’t settle for the Ordinary”.

“Our purpose and goal is we want people not to think about are they being picked up at the airport and take them to the hotel and have to look for their tour guide in the hotel lobby. We want to take all their worries away from them”.

The hallmark of Tauck tours is being able to take guests on after-hours visits to iconic places like the Louvre in Paris and standing in front of the Mona Lisa by themselves, and visiting the Sistine Chapel and looking up at Michelangelo’s masterpiece without the crowds for one-and-a-half hours.

“That’s the way our lifelong, culturally-curious clientele want to see the world,” adds Spivak.

Tauck says it sees great potential in its river cruising operation and once customers travel with them and really like what they do, they’ll keep coming back.

Spivak says Tauck guests look for value. “Their’s nothing better than getting on a river cruise and not having to give your credit card when you check in. There’s nothing to pay, there are no gratuities, everything’s included”.

To thank its travel partners worldwide, in 2025, Tauck is going to take 800 of its top travel advisors and media to Florence, Italy for a huge party to celebrate Tauck’s 100th anniversary.

“We have an incredible loyal following here and great travel advisors who steer clients to travel the world in Tauck style,” Spivak added.

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