Replay: Connexion Advocacy Crafting Session With Carolyn Rotella

Healthcare advocacy as a Health Leader is deeply meaningful work–it can also quickly lead to burnout. Crafting effective health advocacy strategies requires not only your expert knowledge as a patient, but also a commitment to making a meaningful impact on the lives of individuals and communities through purposeful advocacy efforts. In this Connexion session, Carolyn Rotella, Health Union’s Director of Training and Education, walks Health Leaders through strategies for effective and sustained advocacy.

Key takeaways:

  • There are 3 elements of advocacy crafting: task crafting, relationship crafting, and cognitive crafting.
  • Learning about what energizes you versus what drains you can be a helpful first step. Carolyn suggests being curious about your work and asking yourself: What can you do more or less of, or what can you do differently?
  • Creating goals can be helpful using the S.M.A.R.T. method. This stands for goals that are Specific, Measurable, Achievable, Relevant, and Timely.
  • Writing your goals down is a helpful way to keep track of them and get started.

About the speaker:

Carolyn Rotella is the Director of Training and Education at Health Union. She began her career as a 4th grade teacher and quickly realized her love for teaching was fueled by an interest in adult learning. She made the transition to the field of training and development, and spent 10 years in the training department at Tiffany & Co. While focused on building training programs designed to meet business goals, she was able to incorporate the invaluable aspects of the coaching and development of employees. With an eye toward helping others understand themselves, their strengths, and how they learn best, she was able to successfully make the link between training programs and individual performance growth. During her time at Tiffany & Co. she earned her Masters in Adult Education from Fordham University. She took a hiatus from her role as a trainer to help her husband open and run his own small dental practice. In this capacity, she uncovered a love for patient care, education and advocacy.

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